To most in public relations, “spin” refers to how a story is marketed. At Tricom, it’s the dizzying experience of witnessing how many original ideas Scott can generate in minutes to communicate key messages for our clients.
Scott started his professional life in the Public Affairs Department of the American Federation of Teachers, where he was part of the communications team that helped position the union as a progressive force in education policy. He traveled extensively with AFT President Albert Shanker during the heyday of education reform, helping to develop innovative public policy strategies and implementation tactics, while also generating high-intensity media coverage.
Scott was communications director of the International Union of Electronic Workers from 1991-1993, positioning a sleepy, quite and little-known union as the key voice in the political battle over international trade issues, job training and outsourcing. He propelled the union's president into the national limelight as the go-to spokesperson for news and talking head shows.
During the 1988 presidential election, Scott served as the Ohio press secretary for Dukakis/Bentsen, as an organizer on the 1984 Mondale presidential campaign, and has worked on dozens of other local, state and federal campaigns.
In the 1980s, Scott was a media outreach specialist for the consumer group, Bankcard Holders of America, during the early battles over high interest rates and high credit card fees. His work in generating targeted saturation media by congressional district helped move legislation to protect consumers.