With HUD National Stabilization Program funding coming down the pike, the National Community Stabilization Trust was formed to fill the critical role of facilitating the purchase of foreclosed and abandoned property for nonprofits in their effort to stabilize declining neighborhoods. Tricom was brought on to develop branding and marketing materials to help launch the new organization.
This was an unprecedented partnership between the nation’s leading affordable housing and community development networks, including Enterprise Community Partners, Housing Partnership Network, Local Initiatives Support Corporation (LISC), NeighborWorks® America, National Council of La Raza and National Urban League. Our challenge was to quickly develop a brand that blended and magnified all six of the Stabilization Trust’s founding sponsors’ reputations for innovative community and economic development.
The Tricom team crafted key communications messages and a tagline to help define the Stabilization Trust’s role within the housing industry. We created a brand identity with a new logo and collateral materials to help carve out its unique place in the foreclosure landscape.
Tricom designed and produced a family of start-up stationery materials as well as a PowerPoint template for speaking engagements. We also designed and produced a series of brochures targeting practitioners, the general pubic and nonprofits interested in the Stabilization Trust’s REO Capital Fund. Writing, designing and building the Stabilization Trust’s new website also was on our list – all needed within a short timeframe.
Once the Trust was up and running, Tricom helped with ad buys and additional website content in Spanish to meet the Citizen Participation requirements for its NSP2 grant application.