The United States Student Association (USSA), the country’s oldest and largest student-led organization that represents more than 4.5 million college students, organizes an annual legislative conference culminating with National Student Lobby Day.
Tricom was challenged to create buzz for the 2010 National Student Lobby Day Rally and to pitch some of the participating students as spokespeople for the issue at the center of this year’s efforts: reform of the student financial aid system.
To support USSA’s outreach efforts, Tricom developed media materials and targeted Washington-based reporters from national publications and from local publications in states where the participating students attend college.
Tricom’s efforts resulted in an article in The Washington Post, a feature on the daily TV/radio news program Democracy Now! and a segment on the local Fox affiliate in Washington.
And Tricom was there with USSA when President Obama signed the Health Care and Education Reconciliation Act of 2010 (HCERA) into law.